E-Books Basics
Why in the world would anyone want to write an e-book was the question that I was asked at a snooty party after the Dolphins game this past Sunday. Well it doesn't take much to get me started so I told everyone in the suite that "writing e-books is the greatest opportunity for anyone who has wanted to write the next great biopic or the steamiest romance novel, to live out their dreams or seek fame and fortune by writing an e-book". Make money ? writing an e-book?? surely you jest?? Whether you are interested in fact or fiction, the story of Andrew Carnegie or the workings of a Benelli Super Black Eagle II, an experienced writer or a journalism freshman in college, you can make money writing an e-book. The popularity of the iPad, the Kindle and the Nook as well as all of the smart phone apps has caused a resurgence to the literary world as we know it. There is now a whole new range of opportunities to writers who never thought they could ever become a published author. Back in the old days a writer could struggle along for months putting on paper their thoughts and dreams only to be rejected from some cigar smoking bully who thought he knew what the whole world wanted to read about. Some writers who were lucky enough to finance their own publishing efforts, were left with cheap looking efforts which left them disillusioned with the whole industry.
The ebook reader, such as the Nook or Kindle, has revolutionised the publishing world, empowering and enriching writers in the process. Anyone with the gumption to put their ideas out there for the world to see has an immediate market to share their ideas with. There are now an estimated 750,000 authors e-publishing worldwide. There are around 680,000 titles for sale on the Kindle store alone with another one million + free titles available for download. You are just a few clicks away from a Google search to find out how easy it is to publish your own ebook online. What do you need to know? What does it involve? And how much money can you make?
Starting An e-Book
Publishing your e-book has gotten simple but actually writing your e-book has not. You can compare writing an ebook to running a marathon. Anyone that finishes a marathon deserves credit, it is still hard work after all. But just because you have run a marathon, doesn’t mean you should be running in the Olympics any time soon. As a matter of fact the big problem with e-publishing is that the vast majority of books that are being self-published are terrible! They are poorly written, woefully edited, badly formatted, etc. Many people rush to get their work published online, but this is the problem. A badly written book isn’t going to sell, no matter how cheap it is! Very few writers profit on their first book, usually the fourth or fifth if you keep at it. But if you do keep at it you will stumble upon some important discoveries, about yourself as well as about the wonderful world of e-books.
E-book Plan of Attack
I learned a long time ago, whether you are playing chess or trading options, that you need to plan your work then work your plan. It is good to be passionate about whatever you do but you would be wise to use something that you have already written then expand and edit it accordingly. Some of us bloggers take a particularly good blog and then dig a little bit deeper. Keep in mind that people who read on the the internet are sometimes distracted or unfocused so if your e-book is a bit long if not otherwise exciting reading, you may lose some people with limited attention spans. [caption id="attachment_110" align="aligncenter" width="275" caption="E-book writer"][/caption] The whole e-book market is rapidly evolving, and a lot of self-publishing companies are offering e-book deals bundled into their print book publishing packages, which makes them harder to break out and evaluate. It's all quite complicated, and in an effort to sort through the confusion, I've decided to offer a few basic tips and present what I think are some of the best options out there for creating an e-book quickly and easily.
E-Book Tips:
- It's gotta be good: The same rule applies to self-published e-books as it does to print books. You have to start with a good product if you have any hope of selling it.
- Create an arresting cover: When it comes to e-books, everything starts with the cover image. Creating an eye-catching, professional-looking cover that also looks good small (it has to stand out as a thumbnail image, since it's being sold online) is easier said than done, but it can really make a difference in terms of sales. Ideally, you should hire a graphic designer who has some experience creating book covers. From a production standpoint, an e-book cover is easier to create than a cover for a print book (you just need a JPEG with decent resolution), but it shouldn't look out of place among traditionally published e-books. I can't tell you how many bad self-published covers are out there.
- If you need any art I recommend www.portraitdrawing.com or www.nannankennedy.com Nancy has an awlul lot of experience with drawings and illustrations for books and covers. You'll be amazed with her work.
- Price your e-book cheaply: You should sell your e-book for $5.99 or less. According to research done by Smashwords, an online e-book publishing and distribution platform for authors, publishers, agents, and readers, $2.99 to $5.99 yields the most profit for self-published authors, and although @ 99 cents will get you more downloads, it's a poor price point for earning income On the other hand, Lulu, one of the bigger online self-publishing operations, says that authors who price their e-books in the 99-cent to $2.99 range "sell more units and earn more revenue than those in any other price range."
- It's important to note that Amazon's 70 percent royalty for authors only applies to Kindle books priced between $2.99 and $9.99; otherwise, the rate kicks down to 35 percent). As for going free, well, Smashword data indicates that free e-books get about 100 times more downloads than priced e-books.Wonder why????
- Avoid any outfits that don't let you set the price: This is one of the cardinal rules of self-publishing an e-book. You must be able to control the pricing of your e-book. If you want to sell it for 99 cents, then you should be able to sell it for 99 cents.
- Marketing is all about creating awareness for your e-book: I don't have any secret marketing tips to offer, but what I can say is that you can't sell a book if no one knows it exists. Most of book marketing is simply about creating awareness and you need to do that however you can, whether it's through social media or blogging or passing out fliers on a street corner. You can make a business card for your book, and pass it out if someone seems interested in hearing more about it.
If you are interested in making a substantial income online without having to write,publish & market e-books we have the straight skinny on making real money online with your own business. Maybe you are good at marketing e-books or anything else, maybe you like to write (you wouldn't be reading this if you didn't), making you just want to make $200 to $2000 a day from home?
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